Is fruit making you fat? Everything you need to know about fruit for weight loss

Fruit's a valuable tool to aid weight loss but it can also hinder you if it leads to excess calories. Taking a few minutes to learn how can make a huge difference.
Jun 26 / 23 Tasks

Fruit Sugar vs. Junk Food Sugar: What's the Difference?

Here’s where it gets confusing for many people trying to lose weight because fruit, we all know, is very healthy, but also, fruit has sugar in it. But you don’t need me to tell you it’s not junk food.

The sugar in fruit differs from the sugar in junk food. The sugar in fruit is naturally occurring, primarily in the form of fructose along with glucose and sucrose, while the sugar in junk food is often added as it’s being processed. This distinction is crucial because fruit comes with fibre, vitamins, minerals, and antioxidants that aid in the digestion and metabolism of sugar. The added sugars in junk food do originally come from natural sources, but they’re processed and added in a way that strips away the nutrients.

For example, white sugar is extracted and refined from sugar cane or sugar beets, and high-fructose corn syrup is made by chemically altering corn starch. In both cases, the original plant is broken down until only concentrated sugar remains. No fibre, no vitamins, no minerals. This results in a significant difference in how the body processes these sugars.

Sign up for our newsletter

Get the latest news, weight loss hacks, recipes, and special offers!
Thank you!

Understanding Blood Sugar and Its Role

The main difference is how it affects blood sugar levels. Blood sugar might be a term you’ve heard thrown around in the world of weight loss. I’ll explain what it means. Blood sugar is the amount of sugar present in your blood at any given time. This sugar in your blood primarily comes from the carbohydrates you eat and is your body's main source of energy. When you eat carbohydrates, your digestive system breaks them down into sugar, which then enters your bloodstream.

So you have sugar in your blood, it’s supposed to be there, and carbohydrates are mainly where it comes from, though protein and fats can provide it too if there’s not enough carbs.   

Your body carefully controls your blood sugar levels to keep them within a healthy range. So after eating, your blood sugar levels rise. Then, your pancreas releases a hormone called insulin. Insulin helps your body cells absorb the sugar from your blood to use for actual energy or to store it for later use.
absorbing blood sugar from fruit

Your Body's Cells: A Quick Guide

Let’s back up for a second. Your body is made up of cells. What’s a cell? Without getting bogged down in physiology, quite simply, a body cell is like one piece of a giant jigsaw puzzle. Except there are quite a lot of pieces in this puzzle. Trillions, in fact. When all the pieces fit together, they make a whole picture, which is your body.

Each piece has its own specific place and job in your body. Some cells are like delivery drivers, carrying oxygen from your lungs to the rest of your body. Others are like cleaning crews, getting rid of waste and keeping everything tidy inside. There are cells like guards, protecting you from getting sick.  

So you ate some fruit, the sugar levels in your blood rose, insulin helps absorb it. Absorb it to where? Some of those trillions of body cells, like muscle cells, store that sugar for energy. So those muscle cells have the sugar now instead of your blood, so this lowers your blood sugar levels back to normal.

If your blood sugar gets too low, stored sugar in the cells is released back into your blood. Your body works constantly to keep your blood sugar just right. Your hormones ensure that your cells always have enough energy and that your blood sugar levels stay stable.
Body cells are like an enormous jigsaw puzzle

Fruit vs. Junk Food: Impact on Blood Sugar

So your blood sugar is affected differently by the sugar in fruit and the sugar in junk food. The sugar in fruits is absorbed slowly, leading to a more gentle, gradual increase in blood sugar levels which is what we want. In contrast, the refined sugars of junk foods cause rapid spikes in blood sugar.

These rapid spikes can disrupt the body’s ability to manage blood sugar levels efficiently. Rapid spikes can give you a quick burst of energy, but they are often followed by a sharp crash. This can make you feel tired, irritable, and hungry shortly after eating.

Also, when blood sugar levels spike quickly, the pancreas releases a large amount of insulin to help cells absorb the sugar. Over time, repeated spikes can lead to the body becoming less sensitive to insulin, a condition known as insulin resistance. Insulin resistance is a precursor to type 2 diabetes and can lead to high blood sugar levels becoming chronic. Consistently high blood sugar levels can damage blood vessels and organs over time, increasing the risk of more chronic conditions like heart disease, kidney disease, and nerve damage.

So all of that is only a concern if your diet is dominated by junk food. It’s the dose that makes the poison. As long as you keep your junk food intake on the low side, you shouldn’t have a problem, as long as you have no underlying issues.

The Power of Micronutrients in Fruit

Fruits, just like vegetables, are very nutrient dense meaning they’re rich in fibre, and high in micronutrients which means they don’t cause sharp spikes and drops in blood sugar like junk food does. In fact, they help manage stable blood sugar levels.  

Micronutrients? What exactly are those. Another term thrown around a lot. You may know already there’s the three macronutrients, protein, carbohydrates and fats. Micronutrients refers primarily to vitamins and minerals. It sounds good, getting lots of vitamins and minerals but what does it mean exactly?

There are about 30 vitamins and minerals (more or less depending on different classifications) and they are essential for certain bodily functions. Protein plays a huge role in all those essential functions. But protein can’t do everything. Vitamins and minerals help out. They are essential nutrients because acting together, they perform hundreds of roles in the body. I’ll quickly run through some examples.

Vitamin A is essential for vision, protecting against cataracts and it also plays an essential role in bone development and immune health as well as combating several types of cancer. Vitamin B1 is needed for healthy skin and nervous system function. Vitamin B2 is necessary for healthy blood.

Vitamin E potentially helps prevent Alzheimer’s disease. Vitamin B3 supports the circulatory system.

Vitamin B5 aids in the creation of lipids, neurotransmitters, hormones, and haemoglobin which is a protein in your red blood cells. Vitamin B6 regulates amino acids that play key roles in your sleep, appetite and mood. It also aids in the creation of red blood cells and in maintaining your cognitive and immune functions.

Vitamin C helps protect your cells from unstable molecules that can damage your cells. It helps protect against certain cancers. Vitamin B7 is necessary for healthy bones and hair.

Minerals like iron help move oxygen throughout the body. Magnesium is needed for many chemical reactions in the body and contributes to muscle contraction, regulating blood pressure, and building healthy bones and teeth.

Molybdenum is an essential part of processing proteins and DNA as well as helping break down toxic substances that enter the body. Zinc aids in the creation of new cells and is necessary for proper function of your taste and smell, and also the immune system, and wound healing.

So that’s just a few of the examples of what these vitamins and minerals do in our bodies. Fruit and vegetables are full of these.

For example, one kiwi provides about 60% of vitamin K, vital for maintaining proper bone health. One large orange can have more than 160% of your daily needs for vitamin C, which as I said is essential for immune health.

Regularly eating fruits and vegetables has endless health benefits, like reduced risk of chronic diseases like heart disease, stroke, and certain cancers. And now you know why, with all these micronutrients they have. You’re not going to find any meaningful protein in fruits but that’s okay. You’re getting your protein from other sources. Combine protein with fruits and vegetables and you’ll be a well-oiled machine.
Essential vitamins and minerals

The Link Between Processed Food and Nutrients

So fruit and vegetables are so important because these micronutrients are not abundant in modern processed food that dominates our supermarkets. That’s another term that’s thrown around a lot. What actually is processed food? Processed food is food that has high levels of additives and enhancers to increase shelf life and to make them taste better.

Some foods are minimally processed, some are ultra-processed. How can you tell what is an ultra-processed food? As a general rule of thumb, the longer and more complex the ingredient list, the more processed it is. These foods contain ingredients that are not commonly found in home kitchens, such as artificial flavorings, colorings, preservatives, and sweeteners.

Like the bacon in the photo below, for example. Look at the sort of things added in. Tapioca dextrin, sodium ascorbate, smoked flavouring, potassium nitrate, sodium nitrate. Not the sort of things you have lying around your kitchen. Generally, the more processed a food is, the more it gets stripped of its nutrients and fibre and protein.

Processed Food: Consumption and Corporate Intent

However, as with sugar and junk food, it’s the dose that makes the poison. Processed food is okay within reason because quite frankly, processed food is absolutely everywhere. The point of ultra-processed food, remember, is not about nourishing you. It's invented by companies to increase profits. And a lot of the time, it's about taking the cheapest possible materials, sometimes waste products, and repurposing them and trying to get them into the human food chain where they become valuable. They can be turned into addictive ultra-processed foods, and that makes far more money for them.

Processed Food: Consumption and Corporate Intent

However, as with sugar and junk food, it’s the dose that makes the poison. Processed food is okay within reason because quite frankly, processed food is absolutely everywhere. The point of ultra-processed food, remember, is not about nourishing you. It's invented by companies to increase profits. And a lot of the time, it's about taking the cheapest possible materials, sometimes waste products, and repurposing them and trying to get them into the human food chain where they become valuable. They can be turned into addictive ultra-processed foods, and that makes far more money for them.

At 23 Tasks, we don’t stigmatise anyone for eating processed food. It’s marketed to us in manipulative ways, it’s manufactured to taste irresistible. A lot of the time it’s all that’s available as we navigate life. It’s impossible to avoid. We’re at the mercy of food companies who engineer food to be as delicious as possible and market it to us so that we can’t avoid it or resist it. Not to mention it’s expensive to eat whole, natural food all the time. Its time consuming to cook it. That’s why we advocate batch cooking vegetables, for example. But just do the best you can.

It’s why we will still advocate, from time to time, food and drinks that are somewhat processed. We can all fit some into our diet as long as we’re making an effort to make the majority of our diet healthy and natural. Even if you follow half the tasks in the 23 Tasks program, you will naturally cut down on your processed food intake without giving it too much thought. More vegetables, more fruit, more protein, reducing the calories.

Eating junk food and processed food is not a result of your lack of willpower or failure of personal responsibility or failing to understand. It’s caused by our environment. We want to make you as informed as possible so that you are not completely at the mercy of this modern environment. We will not shame people who suffer from cravings or binge eat. We completely relate to those feelings and we cover how to deal with cravings and binge eating throughout the 23 Tasks program.

Sign up for our newsletter

Get the latest news, weight loss hacks, recipes, and special offers!
Thank you!

Fruit Juice vs. Whole Fruit: A Key Distinction

Many of your cravings come from thirst and a lot of people reach for fruit juices to combat that. Fruit juice does not have the benefit of fresh fruit. Most of the fibre is lost as it’s processed into a drink. A lot of the goodness of the vitamins and minerals is also processed out. A lot of sugar is added. Sugar of course is not the devil in and of itself. But it does add a lot of calories.

So a 250ml glass of orange juice is about 125 calories. It does not fill you up, and it doesn’t have the good stuff the body wants. Eat the equivalent in fresh oranges, and with all that fibre and nutrients you’re still going to be digesting it hours later. When you’re trying to lose weight, you want to keep your food volume as high as you can for as few calories as you can. You don’t get that with fruit juice. It’s the opposite. It will add a lot of calories, and not reduce your hunger whatsoever.

Pouring a glass of orange juice

Reducing your hunger as much as possible while in a calorie deficit is the key to success here. Some people don’t want to accept that. They say, “No, I drink a glass of orange juice every morning and have done for the last 20 years, I’m not changing now.”

You can change your habits. Who you are and what you do everyday are not set in stone. You were not born as someone preconceived to drink a glass of orange juice every morning. This is just a habit you developed at some point in your life. You can end old habits just like you can build new ones. Remove the fruit juice from your environment. Don’t buy it. If it’s not in the fridge you won’t drink it. You’ll miss it the first day. You’ll miss it the first week, maybe even 2 weeks. But very soon, you’ll have forgotten all about it.

If you’re utterly obsessed with the idea of fruit juice, and you’re confident you can fit a couple of hundred calories of fruit juice in to your day, go for it. As long as you can remain in a calorie deficit AND not be starving while doing it.

There are however a couple of fruit juices that are quite low in calories. Sugar free Cranberry juice can be very low in calories depending on the brand. Coconut water is another option. It’s different for every brand, just check the label. Just make sure you’re not drinking a load of unnecessary calories with your fruit juices.

How Whole Fruit Supports Weight Loss

Actual fruit though is great but can it help with weight loss? Yes, it can. How? A number of reasons:

Reason 1: High Fiber Content
Fruits are quite filling. Like vegetables, they have lots of fibre. Fibre moves through your body slowly and increases digestion time which leads to a feeling of fullness which of course can reduce appetite and therefore reduce overall food intake. For example, 250 grams of raspberries pictured below provides about one third of the daily recommended intake of fiber.

250 grams of raspberries
Reason 2: Nutrient Density
The second reason fruit helps with weight loss is because fruits are like a health elixir. You’re getting all those vital vitamins and minerals I mentioned earlier. Because of that, the body will feel more satisfied and fuller because it’s getting the nutrients it craves.

Reason 3: High Water Content & Volume Eating
Fruit has a high water content. Some fruits are 90% water. This allows you to eat a large volume of it and feel full without taking in many calories. We talk about volume eating quite a bit in 23 Tasks. A large amount of food for relatively few calories. If you do it right, vegetables and protein can take over your plate for a limited amount of calories. Fruits are great for volume eating too.

Reason 4: Satisfying Your Sweet Tooth
With fruit, you’re getting that hit of sweet foods. I know, I know, it’s not as good as a donut. I’m not trying to twist your arm and say replace all your junk food with fruit. That’s hard. BUT fruit is sweet, right? Theres real sugar in it as I’ve said. The reality here is that you are trying to lose weight, it is difficult.

You’ll learn at 23 Tasks
to scale down junk food and treats with lower calorie versions and alternatives. But when you're on a weight loss journey your sweet tooth is so outrageous that fruits taste way better than they normally do and they can really tick that box. Loads of clients report that once they started eating more fruit, their cravings for chocolate and crisps and ice cream diminished.Cravings didn’t go away entirely. But they did decrease. And that’s what we’re looking for here. Small wins. 1% gains. We’ll talk about the significance of those 1% gains later in this article.

That’s actually one problem with fruit, though. Because they’re sweet and tasty, they’re very easy to overconsume. And not all fruits are equal. Some have way higher calorie counts than others. We encourage you on the 23 Tasks program to eat as much fruit as possible without worrying about the calories. But eventually, as you nail down the essentials of weight loss, we all have to turn our attention to the calories in fruit.

Is it because fruit makes you fat? There is a horrible myth out there that fruit makes you fat because it has sugar. You know now that’s not true. It’s a surplus of calories that makes you fat, not any one particular ingredient. Sugar in and of itself does not make you fat. The sugar in fruit isn’t bad for you. It does not make you fat. Eating too many calories makes you fat.

100 Calories of Various Fruits

So let’s go through a few fruits and see what 100 calories of each looks like. You get way more volume with some than others as you’ll see.

Strawberries (100 Calories)

100 calories of strawberries

This is 100 calories worth of strawberries. 300 grams of them. As fruit goes, strawberries are among the best for the amount you get to eat for the calories there. That’s a lot of strawberries. Theres also about six and a half grams of fiber in this bunch. So not only do you get to eat a big volume of strawberries, they’re going to keep you feeling fuller with all that fibre.

Watermelon (100 Calories)

100 calories of watermelon

Watermelon, about 300 grams is 100 calories. That 300 grams does not include the rind. So if you’re weighing out your watermelon, cut it up first. You get a lot of watermelon for 100 calories. If you live in a hot climate, count yourself lucky. I live in Ireland, its cold and wet, and a lot of fruit like watermelon is sub-standard. If you have delicious fruits available to you, I envy you. Take advantage of it. All that for only 100 calories.

Bananas (100 Calories)

100 calories of banana

1 medium banana is about 100 calories. Comparatively you don’t get that much eating here for 100 calories. Because there’s much more concentration of carbohydrates in here. Are they healthy? Yes, of course. Should you eat them when you’re trying to lose weight? It’s up to you. At 23 Tasks, we give you the tools to make your own choices. If you’re obsessed with bananas, go ahead, eat them. Personally, I prefer getting more food for my 100 calories. 100 grams is 100 calories so it's pretty much one calorie per gram, so it's a lot. (That’s weighing it without the skin, by the way). Comparatively, you could have three times as many strawberries. Bananas are a lot more calorie dense.

Blackberries (100 Calories)

100 calories of blackberries

Berries generally give you a lot of eating for the amount of calories. Here’s 100 calories of blackberries. About 140g. And they are absolutely stuffed with fibre too. There’s 8 gram of fibre in this bunch.

Blueberries (100 Calories)

100 calories of blueberries. You get a nice amount there. 100g for 100 calories roughly. Handy to graze away on.

Raspberries (100 Calories)

100 calories of raspberries

You get a decent amount of Raspberries for 100 calories. About 130g. Trouble is they’re so easy to eat quickly. Tonnes of fibre here too. About 9 grams of fibre in this bunch.

Melon (100 Calories)

100 calories of melon

About 250g of melon has 100 calories. About half a calorie per gram here. Quite filling too so perfect for a quick snack maybe.

Oranges (100 Calories)

100 calories of an orange

One large orange is 100 calories. Cut that up into 8 slices and you can make that last a long time.

Mandarins (100 Calories)

100 calories of mandarins

And here’s two medium mandarins. You’ve got 100 calories in total here.

Grapefruit (100 Calories)

100 calories of grapefruit

Similar to the orange size-wise and calorie-wise is a grapefruit (about 130g). 100 calories in the whole thing. Again, cut it into chunks and you can graze away for a while.

Plums (100 Calories)

100 calories of plums

Plums are very low calorie. 1 small plum is about 30 calories so about 3 plums is 100 calories. A lot of eating right there.

Nectarines (100 Calories)

100 calories of nectarines
Very similar to that is nectarines. 3 small nectarines is about 100 calories. Or about two medium sized ones. 

Kiwis (100 Calories)

100 calories of kiwis

Kiwis. Again, a lot of eating. 2 whole kiwis for about 100 calories. Kiwis are a powerhouse in the fruit world. One kiwi has more than 100% of your daily recommended intake of vitamin c. Also rich in vitamin K, vitamin E, folate, and potassium, supporting everything from immune function to heart health. Also, each kiwi has about 2 grams of fibre but half of that fibre is in the skin. So get that skin into you as well!

Apples (100 Calories)

100 calories of apple

One medium apple is about 100 calories.

Pears (100 Calories)

100 calories of pear

Similar to that, we have one medium pear, also roughly 100 calories. 

Pineapple (100 Calories)

100 calories of pineapple

And here we have 100 calories of pineapple chunks. About 150g. Not as much volume as some on this list but it’s so delicious you can definitely find plenty of room for it. 

Mango (100 Calories)

100 calories of mango

Mango. Here’s what you get for 100 calories. About 140g. Not too bad as it’s quite bulky and filling. Again though, not quite as much volume as some on this list. 

Pomegranate Seeds (100 Calories)

100 calories of pomegranate seeds

Look at the food mountain you can create with pomegranate seeds. Only 100 calories in this pile. Perfect for snacking and grazing while watching tv. Or you can add them to salads. Do what you want with them. You get so much food here for so little calories. And a tonne of fibre too for good measure. 

Avocado (100 Calories)

100 calories of avocado

Avocado. Yes, it’s a fruit, technically a large berry! Look at the miserly amount you get for 100 calories. Avocadoes are loaded in calories. About 60 grams is 100 calories. That means this is about five times more calories than the strawberries so if you eat a lot of avocado you're eating a lot of calories. Avocados are very healthy, very good for you. Why are they good for you? Lots of healthy dietary fat. We deal with dietary fat extensively on our 23 Tasks program. We’ve introduced monthly subscriptions so you can try it out for a month. If it doesn’t click with you, you’re not locked in! 

Olives (100 Calories)

100 calories of olives

Another amazing source of healthy fats are olives. Taste-wise, olives split opinions but if you like them, you get a very decent amount for 100 calories (about 80g) and so so good for you.

Grapes (100 Calories)

100 calories of grapes

Here’s the amount of grapes you can have for 100 calories. About 150g. Just don’t get too carried away with picking at these mindlessly. I tend to avoid them altogether because if I start eating grapes I can't stop. Very easy to overconsume. 

Raisins (100 Calories)

100 calories of raisins

Here’s the amount of raisins for 100 calories. About 30g. Not as much compared to other fruits at all. 

Dried Cranberries (100 Calories)

100 calories of dried cranberries

Similar to dried cranberries. With dried fruit, calories can get away from you if you’re not careful. 

Dried Apricots (100 Calories)

100 calories of dried apricots

Look at dried apricots, for example. About 40g is 100 calories. Compare that with strawberries or watermelon or pomegranate seeds. You don’t get as much food here. You want to volume eat, right? A high volume of food for fewer calories. You can do better than dried fruit. You can eat dried fruit of course but you really have to pay attention to the portions you’re using. 

Are they good for you? Yes. But this is weight loss. So what we want is natural, whole foods BUT trying to achieve a calorie deficit at the same time. You can eat bananas and avocados and dried apricot. Very nutritious but just be careful that you don’t overconsume them. Clean eating does not necessarily mean weight loss. 

But the lower calorie ones like strawberries and watermelon, these are a great way to graze on snacks throughout the day. Again, they’re not like those certain vegetables that you can eat as much of as you want. Unfortunately, you can’t have unlimited amounts of fruit. Just keep track of the amounts. Mix and match like below. Blackberries, raspberries, pomegranate seeds, all that is only 250 calories. 

250 calories. Raspberries, pomegranate seeds, blackberries

What about this? Melon, watermelon and pineapple. This mountain of food also has about 250 calories. 

250 calories of pineapple, watermelon, melon
But choose whatever you want, it’s up to you, you’re in control. Can you fit in 100 or 200 or 300 calories of fruit everyday and achieve a calorie deficit? Absolutely you can. You should eat fruit. Just aim for the lower calorie fruits and keep a watchful eye on the higher calorie ones.

To finish, let me tell you about Sir David Brailsford, a prominent coach in the world of cycling. Where am I going with this? Bear with me. Brailsford's meticulous attention to detail and commitment to continuous improvement revolutionized the way cycling teams approached training and competition. “The aggregation of marginal gains,” was his philosophy.

Simply put, the aggregation of marginal gains meant searching for a tiny margin of improvement in everything you do. The principle is based on the idea that if you broke down every aspect of riding a bicycle, every tiny little detail you could think of, and you improved each aspect by just 1%, you can achieve a significant overall increase in performance when all these small improvements are combined. He had remarkable success with his teams, winning numerous Olympic medals and Tour de France titles. The aggregation of marginal gains can be applied to any aspect of life. And you guessed it, one of those is in the area of weight loss.

Improving by 1% isn’t particularly notable in and of itself. Most often it isn’t even noticeable at all. But it can have a massive impact in the long run. The difference a tiny 1% improvement can make over time is enormous. The math has been worked out on that for us already: If you can improve something, anything at all, by a tiny 1% each day for one year, by the time you’re done, it’ll end up over 37 times better. 37.78 to be exact. So your weight loss process can end up 38 times as good if you improve by 1% every day. Not twice as good, or four times as good, not ten times as good. 38 times as good.

So we’re constantly looking for those 1% improvements, those tiny, marginal gains. Because they do add up and do end up making a huge difference over time.

Paying close attention to the amount of melon or strawberries or avocado is one of those 1% improvements. Or switching your snack from dried cranberries to pomegranate seeds. You won’t wake up tomorrow having lost 5 pounds because of it. But these are marginal gains. Over the course of the weeks and months, they will contribute to huge change. Look for tiny 1% improvements every day. Permanent change is the aggregation of all these little 1% improvements.

Frequently Asked Questions About Fruit and Weight Loss

Q: How does the sugar in fruit differ from the sugar in junk food?

A: The sugar in fruit is naturally occurring, including fructose, glucose, and sucrose, and comes bundled with essential fiber, vitamins, minerals, and antioxidants. In contrast, junk food contains added, processed sugars that have been stripped of all these beneficial nutrients, leading to different metabolic effects.

Q: What is blood sugar and how does the body regulate it?

A: Blood sugar is the concentration of sugar in your blood, primarily derived from the carbohydrates you consume, and serves as your body's main energy source. Your body regulates it by releasing insulin from the pancreas after meals, which helps cells absorb sugar from the bloodstream for immediate energy or storage, thereby lowering blood sugar levels back to a healthy range.

Q: How do sugars from fruit and junk food affect blood sugar levels differently?

A: Fruit sugars are absorbed slowly due to their fiber content, resulting in a gentle and gradual rise in blood sugar. Conversely, the refined sugars in junk food cause rapid and sharp spikes in blood sugar, which can lead to energy crashes and, over time, contribute to insulin resistance.

Q: When should I be concerned about my sugar intake?

A: Concern about sugar intake is primarily warranted if your diet is heavily dominated by junk food and highly processed items. As long as your intake of processed foods is generally low and you have no underlying health conditions, you typically won't have a problem with natural sugars.

Q: What are micronutrients, and why are fruits rich in them important for health?

A: Micronutrients are essential vitamins and minerals crucial for hundreds of bodily functions, complementing the role of macronutrients. Fruits are vital because they are nutrient-dense, packed with fiber and these micronutrients, which help manage stable blood sugar levels and significantly reduce the risk of chronic diseases.

Q: What is processed food, and how do ultra-processed foods differ?

A: Processed food refers to food altered from its natural state, often with additives to enhance shelf life and taste. Ultra-processed foods are typically highly modified, characterized by long and complex ingredient lists that include substances not commonly found in home kitchens, and are generally stripped of their natural fiber, vitamins, and protein.

Q: Why do companies create ultra-processed foods?

A: Companies primarily create ultra-processed foods to maximize profits. They often use cheap materials, sometimes even waste products, which are then repurposed and engineered to be highly addictive and appealing, rather than for their nutritional value.

Q: How does 23 Tasks approach processed food consumption and cravings?

A: At 23 Tasks, we adopt a non-judgmental stance towards processed food consumption, acknowledging its pervasive marketing and often unavoidable presence. We relate to cravings and binge eating and cover how to deal with them throughout our program without shame, focusing on informed choices rather than strict avoidance.

Q: Is fruit juice as beneficial as whole fruit for weight loss and health?

A: No, fruit juice is generally less beneficial than whole fruit for weight loss and health. It typically lacks the fiber and many nutrients found in whole fruit, adding calories without providing significant satiety, making it a less effective choice for managing hunger in a calorie deficit.

Q: How can whole fruit specifically help with weight loss?

A: Whole fruit aids weight loss by being very filling due to its high fiber content, providing essential nutrients that satisfy the body's needs, offering a high water content for volume eating with fewer calories, and satisfying sweet cravings, which can reduce the desire for less healthy alternatives.

Q: What is the significance of the water content in fruit for weight loss?

A: Fruit's high water content (some fruits are 90% water) allows for eating a large volume of food to feel full while consuming relatively few calories, supporting the principle of volume eating.

Q: Can you overconsume fruit, and does fruit itself cause weight gain?

A: Yes, it is possible to overconsume fruit, especially due to its sweetness and the varying calorie densities among different types. However, fruit itself does not cause weight gain. Fat gain is a result of a consistent surplus of calories from any source, not from the natural sugar in fruit.

Q: What are smart fruit choices for weight loss, and how should I approach fruit consumption?

A: For weight loss, smart fruit choices include lower-calorie, high-volume options like strawberries, watermelon, and pomegranate seeds for snacking. While all fruits are nutritious, it's advisable to be mindful of portion sizes for higher-calorie fruits such as bananas, avocados, and dried fruit to ensure you remain within your daily calorie deficit.

Q: How does 23 Tasks help individuals manage processed food intake and cravings?

A: 23 Tasks helps by providing tools to naturally cut down on processed food intake through increased consumption of vegetables, fruits, and protein. The program also offers strategies to deal with cravings and binge eating without shame, recognizing environmental factors influence these behaviors.

Q: What is the "Aggregation of Marginal Gains," and how does it apply to weight loss?

A: The "Aggregation of Marginal Gains" is a philosophy that emphasizes achieving significant overall improvement by seeking tiny, consistent 1% improvements in every aspect of a process. In weight loss, this means that small, daily positive changes—like mindful fruit choices—accumulate over time to create substantial and permanent results, far beyond their individual impact.

Q: Does clean eating automatically lead to weight loss?

A: Not necessarily. While "clean eating" often involves nutritious foods, weight loss ultimately depends on achieving a calorie deficit. Even highly nutritious foods like certain fruits (e.g., avocados) can contribute to a calorie surplus if consumed in large quantities.

Sign up for our newsletter

Get the latest news, weight loss hacks, recipes, and special offers!
Thank you!

References

Brand-Miller, J. C., & Wolever, T. M. S. (2007). Glycemic index and glycemic load and the global burden of chronic disease. The American Journal of Clinical Nutrition, 86(suppl_1), 224S-231S.

Dreher, M. L. (2018). Whole Fruits and Fruit Fiber in Relation to Weight Management. Nutrients, 10(8), 1089.

Hruby, A., & Hu, F. B. (2015). The epidemiology of obesity: a big picture. Pharmacoeconomics, 33(7), 673-689.

Hyson, D. A. (2011). A Comprehensive Review of the Health Benefits of Peaches, Nectarines and Plums. Journal of the American College of Nutrition, 30(1), 10-20.

Institute of Medicine (US) Committee on Diet, Nutrition, and Cancer. (1982). Diet, Nutrition, and Cancer. National Academies Press (US).

Jenkins, D. J. A., et al. (2015). Whole-Fruit Consumption and Risk of Type 2 Diabetes: A Systematic Review and Meta-Analysis. PLoS ONE, 10(3), e0115712.

Lane, K. A., et al. (2020). Ultraprocessed food consumption and risk of type 2 diabetes: A systematic review and meta-analysis. Diabetologia, 63(12), 2505-2516.

Monteiro, C. A., et al. (2016). NOVA. The star that classifies food. World Nutrition, 7(1-3), 28-40.

Popkin, B. M., Hawkes, C., & Du, S. (2012). Food processing and the nutrition transition: Global implications for health and disease. Global Health, 8(1), 44.

Rao, V. V., et al. (2019). Dietary Sugar Intake and Insulin Resistance: A Narrative Review. International Journal of Environmental Research and Public Health, 16(16), 2899.

Rolls, B. J. (2017). Volume eating for weight management: Does the food structure matter? Appetite, 116, 280-284.

Slavin, J. L., & Lloyd, B. (2012). Health benefits of fruits and vegetables. Advances in Nutrition, 3(4), 506-516.

Sir David Brailsford. (Various interviews and discussions). The philosophy of marginal gains. (Note: This is a conceptual reference to a well-known public figure's philosophy; specific academic papers about his method can be found in sports science or management studies.)

U.S. Department of Agriculture (USDA), Agricultural Research Service. (Various years). FoodData Central.

World Health Organization (WHO). (Various publications). Micronutrients. Available at: https://www.who.int/news-room/fact-sheets/detail/vitamins-and-minerals

Created with