Lose Weight Permanently by Rewiring Your Habits and Cravings

Build a lifestyle structure so strong that losing weight becomes automatic
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Most people don’t fail weight loss because of laziness. They fail because their habits and cravings are fighting each other.
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For weight loss, you have 2 brains. Logic and Limbic. We fix both of them.

Take Control | 1:1 Support | Easy to Follow | Built to Last | Proven System

The Logic Brain

The Problem

Your prefrontal cortex is the CEO. It handles discipline, structure and knowledge. But right now, your CEO is weak and goes offline regularly. Most weight loss plans fail because they ask you to change your entire life on a Monday. That’s a recipe for burnout. 

The Framework

23 Tasks™ - Our signature program. 

The Solution

We use behavioral architecture to drip-feed you one simple, manageable habit at a time. You master Task 1. Then you get Task 2. Each task builds on the previous task. By the time you reach Task 23, you haven't just "gone on a diet" – you’ve built a completely new lifestyle, brick by brick.

The tasks are not "chores." These are micro-habits designed to slip under your brain's radar, establishing a routine without triggering resistance. You haven't failed in the past because you lack discipline. Traditional diets and meal plans ask you to build a skyscraper on a swamp. We don't do that.

We use behavioral stacking. The 23 Tasks are a sequence of precision-engineered micro-habits. We don't overwhelm you. We introduce them slowly - one every four days - to bypass your brain's "fear of change" radar. 

The Result

The power of the domino effect. You do one task, it has an effect on the next. With each task completed, your weight loss power grows stronger and stronger. By the time you reach the final task, you haven't just lost weight; you’ve installed a completely new operating system for your life, so you stick to the plan without willpower.

The Limbic Brain

The Problem

Your Prefrontal Cortex is the CEO. It handles discipline, structure and nutrition. But right now, your CEO is weak and goes offline regularly. Most weight loss plans fail because they ask you to change your entire life on a Monday. That’s a recipe for burnout. 23 Tasks is different. We don't overwhelm you. 

The Framework

Conquer Your Cravings™

The Solution

Think of your weight loss journey like a car. The 23 Tasks Protocol is your engine (the logic brain). It provides the power, the habits, and the structure to move you forward. But the engine is useless if you can't control where the car is going. Conquer Your Cravings is your steering wheel (the limbic brain). It handles the emotional twists, the stress-induced turns, and the biological potholes. If you have a Ferrari engine but no steering wheel, you will crash. We install both.

We Do Not Guess. We turn on the cravings radar. Every 4 days, we introduce you to one specific trigger, and we apply our unique IVIR Protocol to combat it. Your only job for those 4 days is to hunt for that trigger in your daily life.

• If it doesn’t apply to you? Great. We rule it out and move on.

• If it hits you? That is your golden moment. You’ve found one of the invisible fires that has been sabotaging you for years. Once we find it, we don't just "resist" it. We dismantle it.

The Result

You regain full control of the steering wheel, navigating stress and emotions without needing food as a crutch - ensuring that the healthy habits you built in 23 Tasks are never undone by a stressful day or a moment of weakness.
Combine both brains, you get...

THE LOGIC AND LIMBIC METHODOLOGY™

When you combine the structure of the 23 Tasks™ (Logic) with the emotional control of Conquer Your Cravings™ (Limbic), you get the Logic and Limbic Methodology™.

It's the only system in the world designed to align your two brains - the only weight loss mentorship that synchronizes your daily habits with your brain chemistry.

So you stop fighting your biology and start automating your results.
in summary: A Two-Front Attack on Fat Loss

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in summary

A Two-Front Attack on Fat Loss

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Lose Weight Permanently by Rewiring Your Habits and Cravings

Build a lifestyle structure so strong that losing weight becomes automatic.

How does it Work?

day 1
Sign up to our program.
day 2
Watch the introduction video.
day 3
You’ll get access to the task 1 video the following day. Complete the task.
day 4
One week later, you’ll get access to task 2. Complete that task.
day 5
One week later, and it's time for task 3. And so on. Every week, you’ll get a new simple task to complete.
etc.
Each task builds on the last, powering your weight loss to becoming a fat burning machine.

7
Each task comes with everything you need. Explainer videos, recipes, motivational tips, quizzes, and more!

23 tasks in your words

#changed my life | #beautifully crafted | #I wish I did it years ago | #I feel like an expert after it | #losing weight was this easy all along?! | #totally transformed how I think about food

"I've tried noom and weight watchers and they were okay but 23 tasks was the one to really click with me. I love it because it's realistic. It doesnt tell you to eat dry chicken and celery. It tells you how to deal with normal everyday food like store-bought sandwiches and lattes and treats, and how you shoud view them, and lose weight around them." 

frank cummins, 53, SOMERSET, uk
"The tasks get easier and easier as it goes on. And they've stuck with me long afterwards. That's the thing about this. It's very much a permanent solution, not just a temporary fad."

Valentina Foster, 23, michigan
"I could actually cry thinking about it. Literally changed my life. I never would have thought it would be me, but I LOVE going walking because of this. It has opened up my mind and changed my mindset about so many things."

Mariana Cortez, 36, canada

"So I was 3 weeks in, and hadn’t really gotten going yet. My sister said, ‘Eh, the weight is actually falling off you!’ which kept me going. I realised it myself a couple of weeks later. I was stunned. I wasn't even trying particularly hard and I was losing tonnes of weight."

margaret prendergast, 41, cork, ireland
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