Who We Are

I think with diet and exercise (and really anything in life) it's important to know who you're talking to and where you're getting your information from - knowing that you can trust them.

The Logic & Limbic Methodology™ is different from other programs out there and you have a lot to choose from, so I think that me sharing my story will help you decide if it's a great fit.
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My Missing Puzzle Piece

After completing a B.Sc. in Exercise Science, I worked with professional sports teams and as a personal trainer, both in Europe and Australia. I was in good shape at the time, but I was just like other personal trainers - in good shape because I enjoyed the gym, I played sports every evening, I went running all the time, I ate well. It’s ironic really - I was in great shape because of my lifestyle but that didn’t make me a great personal trainer. With hindsight, I realize now that my toolkit was incomplete. I was missing a piece of the puzzle. I was ignoring the biological and psychological reality of my clients. If a client wanted to lose significant weight and they didn’t want to spend their days running and working out, how could I relate to them? I failed to understand their real problems.

But I moved on from the sports world and began a desk job. With time, I became less and less active and more and more overweight. Binge eating became a big problem for me also. And I lived in denial. I thought I could lose weight whenever I wanted, that I could just go running and cut down on sweets and I’d be right as rain again. And I did that… sort of. I went through phases where I’d go to the gym for a couple of months or hop between different diets. And it would work for a while, and I’d reassure myself – “Yeah, I can lose weight anytime I want.” But then the motivation would wear off and the belly would expand again. Cravings and emotional eating would consume me.
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Breaking the Cycle of Excuses

I’d fall back on all sorts of excuses. “There must be a reason for this,” I said. “Some sort of condition, some sort of food allergy. Low testosterone maybe. Or maybe lactose intolerance.” But the reality was that biologically and psychologically, I was misaligned. Something was fundamentally wrong.

But I loved food and I had grown sick and tired of my active lifestyle. I knew from experience that most people felt the same as me. After all, only 8% of the population has a gym membership. I wanted to build a system for the rest of us, the other 92%. And I needed the system to not just say what to do but actually stop the cravings that would sabotage even the best-laid plans.

The Psychology of Sustainable Fat Loss

I swallowed my pride and went back to the drawing board. I immersed myself in nutritional science and behavioural psychology. I worked with psychologists and experts in Cognitive Behavioral Therapy to construct a program with one goal in my mind: to simplify the hell out of weight loss. It’s no good regurgitating a few books and videos and saying to future clients, “Here’s all this info, here’s all these exercises - this is how you lose weight.” No, it needs to be simplified as much as possible. There are so many stumbling blocks on a weight loss journey. And so many deeper psychological and hormonal barriers. You have to implement changes bit by bit because you’re fighting off these stumbling blocks at the same time.
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Sophie is a graduate of Trinity College with a BA in Psychology. She has dedicated her career to the public health sector, working within specialist teams to support individuals with eating disorders. Her role focuses on the practical realities of recovery, providing meal support and helping clients navigate the complex emotional relationship between food and distress.

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Freyda studied Occupational Therapy at London South Bank University and earned a Postgraduate Diploma in Cognitive Behavioural Therapy from King’s College London. Freyda’s early career was spent working in NHS community teams in South London, where she supported older adults in regaining independence after hospital discharge. She then went on to work as a High Intensity Therapist for a local NHS Talking Therapies service. 

Stacking Habits for Automatic Results

So I would urge you to be an open book, pretend you know nothing and start learning from scratch. That’s why we start with the very basics in the Logic & Limbic Methodology. You have 2 brains for weight loss purposes. The 23 Tasks™ framework deals with the logic brain. It’s designed for you to make small changes every few days, mastering one aspect of weight loss before moving on. It gives enough time for new habits and new knowledge to embed in your brain, to embed into your life. Because then you move on with a new change and that builds upon the changes you made last week. And so on and so on.

Every change you make is driving your weight loss but also stacking on top of the changes you made the previous weeks. While the tasks build your habits, we simultaneously work on the limbic brain, the emotional part of your brain, to silence the cravings that usually derail the process. We use Conquer Your Cravings™ to find your cravings triggers, searching for the ones that have been silently holding you back your whole life. The great part is that as you make those little steps, you take the focus off your weight and more on being healthy. You’re making better choices and the weight loss becomes an automatic by-product.

Kindness Over Intensity

And I need you to realise that the gym and losing weight are two separate things. Intense exercise and losing weight are two separate things. So many people think losing weight has to be a slog. That it’s this difficult thing to achieve so therefore you have to put yourself through the wringer in order to achieve it. That you have to punish your body - brutal exercise, cutting your meals in half, starving yourself. This is just not true at all. You can be very kind to your body and still lose maximum fat.

Some people love intensive exercise and good for them. And good for you if you’re one of those people. But in my experience, that’s not most people. I think a lot of people are in denial about that too. Some people convince themselves they love the gym or spin class but really, they dread it. Or they buy an exercise bike or a rowing machine or kettlebells and within a month it’s gathering dust in the corner. A year later they’re selling them on eBay. You don’t need to join a gym to lose weight. You don’t need fancy equipment. You don’t need to waste that money. Going to the gym has great benefits, and spin classes and kettle bells too, and all these things. I’m not saying they’re bad, don’t get me wrong, they’re just not at all necessary to lose weight. So many people feel like they have to and then feel guilty when they don’t. Or they feel like they’re not doing enough.
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My Own Transformation Experiment

I was so embarrassed to take that before photo even though I knew I’d be the only one to see it (or so I thought at the time). I did it without intense exercise, without the gym, without workouts, without classes.

I did it eating good food, no restrictions, even the odd binge which I cut out slowly but surely, as I also cut out my evening cravings using the Conquer Your Cravings protocols. It had taken me 2 full years to build, the research, the consultations with medical professionals, the tweaking, the refining, the testing with clients, but I had successfully built a system for us, the 92%. 

Built by Someone Who Understands

So The Logic & Limbic Methodology™ was founded with the following principles:

• Consistency Over Intensity: Forget the gym. Forget intense exercise. You’ll see why punishing workouts are unnecessary for fat loss.

• The Power of Tiny Wins: You’ll build unstoppable momentum through conquering simple tasks (Logic) while we dismantle your triggers (Limbic).

• A Finish Line in Sight: This isn't a lifelong sentence. It's a structured mentorship. A clear, structured path to follow so you know exactly what to do and where the finish line is. Once you’re done, you’ll have your system set up for life to lose weight on autopilot.

My place was always here, helping people stuck being overweight. Most nutritionists and personal trainers have never been overweight. They’ve never had to lose significant weight, they’ve been fit and thin their whole lives. And absolutely fair play to them for that. They’re active and healthy because they love it. Their healthy habits are already hardwired in their brains. They’re not even tempted by fast food or junk food. They don’t deal with the mental torture of cravings and binges and emotional eating like others do. They’ve never dealt with the anxiety that comes with being overweight. They live a perfectly healthy lifestyle, a great lifestyle, but how can they relate to you? How can they advise you to cut down on binge eating if they don’t experience the cravings the same way you do? How can they advise you on exercise if they don’t understand that you’re not motivated by the gym and intense exercise the same way they are?

A True System for Life

You’ve likely been overweight for years - stuck - your mind getting fried by buzzwords, 6-week workout plans, and fad diets. Your brain is like a big ball of string, tangled and knotted. The aim of the Logic & Limbic Methodology™ is to unfurl that string, untangle it, so that it comes out as one smooth line. You’ll lose weight and continue to lose weight long afterwards. You won’t need another program again, or a personal trainer, or a nutritionist. This is one and done. A system for life.

We don’t have the 9-figure marketing budget of WeightWatchers or Herbalife, so if you’ve found your way here, maybe it was meant to be! I’m a total nerd about weight loss, and it’s my passion helping others - I live and breathe this stuff so I’m excited to be a part of your transformation.
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